Updated: July 2022
Principles of Sequence
Updated: July 2022
Principles of Sequence
Sequence is Powerful
Because film & video is hard work.
What does this mean?
A powerful tool takes anything thrown at it and works reliably. A powerful design allows creators to achieve what they want both quickly and easily, or focused and technically. A powerful company forges its own vision independently.
How does this affect creators?
The creators knows the tool will stand up to their immediate and long-term needs, that it will give them new abilities, and allow them to meet industry standards.
How will we achieve it?
Low floors, high ceilings
Give every creator the capabilities of a supercomputer
Studio standards at your fingertips
Sequence is Expressive
Because film & video is an art form.
What does this mean?
An expressive tool is one that is enjoyable to use. An expressive design allows creators to find new an unique ways to communicate their vision. An expressive company tells its own stories and creates a unique identity and community.
How does this affect creators?
The creator knows the tool will inspire them to explore new ideas with each other, try out new techniques, and have a laser focus on their story and intention.
How will we achieve it?
If you can think it, you can make it
Show, don't tell
Become the source of truth for productions from the beginning
Sequence is Humane
Because film & video is for people, by people.
What does this mean?
A humane tool is one that respects the humans using it. A humane design allows creators to tell stories like a human, not a machine. A humane company communicates and embodies its values openly and frequently.
How does this affect creators?
The creator knows the tool will respect their means and capabilities, allow them to connect with known and unknown collaborators, and craft authentic stories for humans.
How will we achieve it?
Talk the talk, walk the walk
Let people make their house into a home
People & principles come before performance & profits
Sequence is Powerful
Because film & video is hard work.
What does this mean?
A powerful tool takes anything thrown at it and works reliably. A powerful design allows creators to achieve what they want both quickly and easily, or focused and technically. A powerful company forges its own vision independently.
How does this affect creators?
The creators knows the tool will stand up to their immediate and long-term needs, that it will give them new abilities, and allow them to meet industry standards.
How will we achieve it?
Low floors, high ceilings
Give every creator the capabilities of a supercomputer
Studio standards at your fingertips
Sequence is Expressive
Because film & video is an art form.
What does this mean?
An expressive tool is one that is enjoyable to use. An expressive design allows creators to find new an unique ways to communicate their vision. An expressive company tells its own stories and creates a unique identity and community.
How does this affect creators?
The creator knows the tool will inspire them to explore new ideas with each other, try out new techniques, and have a laser focus on their story and intention.
How will we achieve it?
If you can think it, you can make it
Show, don't tell
Become the source of truth for productions from the beginning
Sequence is Humane
Because film & video is for people, by people.
What does this mean?
A humane tool is one that respects the humans using it. A humane design allows creators to tell stories like a human, not a machine. A humane company communicates and embodies its values openly and frequently.
How does this affect creators?
The creator knows the tool will respect their means and capabilities, allow them to connect with known and unknown collaborators, and craft authentic stories for humans.
How will we achieve it?
Talk the talk, walk the walk
Let people make their house into a home
People & principles come before performance & profits
Sequence is Powerful
Because film & video is hard work.
What does this mean?
A powerful tool takes anything thrown at it and works reliably. A powerful design allows creators to achieve what they want both quickly and easily, or focused and technically. A powerful company forges its own vision independently.
How does this affect creators?
The creators knows the tool will stand up to their immediate and long-term needs, that it will give them new abilities, and allow them to meet industry standards.
How will we achieve it?
Low floors, high ceilings
Give every creator the capabilities of a supercomputer
Studio standards at your fingertips
Sequence is Expressive
Because film & video is an art form.
What does this mean?
An expressive tool is one that is enjoyable to use. An expressive design allows creators to find new an unique ways to communicate their vision. An expressive company tells its own stories and creates a unique identity and community.
How does this affect creators?
The creator knows the tool will inspire them to explore new ideas with each other, try out new techniques, and have a laser focus on their story and intention.
How will we achieve it?
If you can think it, you can make it
Show, don't tell
Become the source of truth for productions from the beginning
Sequence is Humane
Because film & video is for people, by people.
What does this mean?
A humane tool is one that respects the humans using it. A humane design allows creators to tell stories like a human, not a machine. A humane company communicates and embodies its values openly and frequently.
How does this affect creators?
The creator knows the tool will respect their means and capabilities, allow them to connect with known and unknown collaborators, and craft authentic stories for humans.
How will we achieve it?
Talk the talk, walk the walk
Let people make their house into a home
People & principles come before performance & profits
